Privacy Policy


All submitted email addresses and personal information will not be disclosed to third parties who register and subscribe to the newsletter through the login form or order form. We may email registered members, buyers or advertisers via email to promote our goods and services. We can only use their email addresses for communication or advertising purposes. They are only used to contact and notify our new business customers and answer questions or comments about our services / sites.

We may collect various pieces of information if you seek to place an order for a product with us on the Site.

We collect, store and process your data for processing your purchase on the Site and any possible later claims, and to provide you with our services. We may collect personal information including, but not limited to, your title, name, gender, date of birth, email address, postal address, delivery address (if different), telephone number, mobile number, fax number, payment details, payment card details or bank account details.

Use of cookies

When you visit our website, a cookie (a small text file) (if accepted) is placed on your computer; this is to provide you with a personalized experience and help you collect site visit statistics. You can refuse cookies as needed. To do this, you need to check your browser settings


We have in place appropriate technical and security measures to prevent unauthorized or unlawful access to or accidental loss of or destruction or damage to your information. When we collect data through the Site, we collect your personal details on a secure server. We use firewalls on our servers. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you. You are responsible for protecting against unauthorized access to your password and to your computer.

EU Data Protection Ordinance (GDPR)

GDPR is the European Union’s new general data protection regulation, which replaced the Swedish Personal Data Act (PuL) on 25 May 2018. On this information page you can, among other things, read which of your personal data we handle, how we protect them and what rights you have. You will also find instructions on how to do a task, order a registry, etc.

What is a personal Data?

Personal data are all information that can be linked directly or indirectly to you as a person. Examples of personal data are names, contact details, login details, visitor and order history, and household size.

Therefore, we need your personal information uses your personal information to provide you with the best and most convenient service when buying food and other goods online, including inspirational recipes and interesting tips. This is to make your experience of our service as good as possible.

Your personal data is mainly used by us for the following purposes:

  1. To be able to provide and administer your user account
  2. To be able to deliver goods and services in accordance with our agreements with you
  3. To handle and quality assure customer service matters
  4. To be able to provide customized information, benefits and offers as well as provide personalized experience of our service
  5. To provide information about and market our and third party products and services
  6. To be able to carry out and handle participation in competitions and events
  7. To develop our services and systems and to carry out evaluations of our business model
  8. To prevent abuse of our services, or to prevent, prevent and investigate crimes
  9. o fulfill legal obligations (eg, regarding requirements in the Accounting Act, product liability and product safety and protection of personal data in IT systems)

We save your personal data for as long as it is necessary. Read more about what we use your personal data for, and on what grounds, in our Privacy Policy.

Collect and manage your personal data

You should feel safe with how we process your personal data. Therefore, it is important for us that you understand how we collect, process and share your data.

The information we collect about you is mainly provided by you in the following context:

  1. When you join us, that is register a account.
  2. When you use our services, or interact with our communications.
  3. When you enter your personal preferences to get such a customized experience as possible.
  4. When contacting us, eg our customer service.

In some cases, we may disclose your personal information to other Group companies, IT suppliers or companies with whom we cooperate in order to provide and develop our products and services. We will not sell your personal information to anyone else.

We protect your personal data

We have taken the technical and organizational security measures required for your personal data not to be tampered with or lost, or unauthorized access to them, in accordance with applicable data protection laws.

Your rights under the GDPR

  1. The Register If a personal data is incorrect or incomplete, you have the right to request that it be corrected.
  2. Amendment To be able to deliver goods and services in accordance with our agreements with you
  3. Revoke consent If we treat your personal data with consent as a legal basis for the treatment, you have the right to revoke your consent with future effect at any time.
  4. Oppose direct marketing You have the right to oppose the processing of personal data for direct marketing. This is easiest to do by delisting you from mailing by clicking on the deregistration link in the mailing or contacting us.
  5. Complain If you believe that we handle your personal data incorrectly, you can contact us (see below). You also have the right to lodge a complaint directly with the supervisory authority, that is the Data Inspectorate / Integrity Protection Authority.
  6. Question legitimate interest You have the right to oppose treatments that rely on a legitimate interest if there are reasons in your specific case that speak against the treatment. If you oppose the treatment but there are legitimate reasons that weigh heavier, however, we must continue the treatment.
  7. Delete personal information You have the right to request, and under certain circumstances, your personal data deleted. An exception is if we have a legal basis for preserving the data.
  8. Data Porting In some cases you have the right to receive a copy in structured format of the information you have provided yourself for transfer to another person responsible for personal data.

This is how you make use of a right

If you want to use any of your rights above, you should first contact us by e-mail to . Note The inquiry needs to come from the email address associated with your account. You also need to enter a phone number that we can reach you to confirm your identity.